If you saw the following items listed as ingredients on a cereal box, you might be alarmed: isoflavones, terpenes, indoles, phenolic acids. But these tongue-twisters aren't artificial additives, they're naturally occurring chemicals found in fruits, vegetables, beans and whole grains -biologically active chemicals our bodies may use as part of their disease-fighting arsenal. These substances are called phytochemicals (phyto is Greek for plant).
Some phytochemicals found in plants not commonly used for food, such as digitalis and quinine, have been used for medicinal purposes for centuries. The anticancer effects of many of them, however, are only beginning to be explored:
[Note: Phytochemicals (phytonutrients) are found ONLY in plants. Meat, dairy and eggs do NOT contain them. Most processed foods have very little or none. Eat a diet of mostly local, organic, whole unprocessed plant foods for the best health!]