Your favorite vitamin and supplement brand may label itself as "food-based" or "natural", but the overwhelming majority of today's supplements are actually laced with synthetic chemicals, genetically engineered ingredients, or even nanoparticles.
The FDA, in accordance with the wishes of the large pharmaceutical companies who supply the feedstocks for 90% of all dietary supplements, allows vitamin companies to label their products as "natural," "food-based," or even "organic," even if these supplements are composed of 90% synthetic ingredients, including genetically modified organisms.
The Organic Consumers Association (OCA), along with the Naturally Occuring Standards Group, is launching a new "truth in labeling" campaign that will enable consumers to distinguish between those vitamins and supplements that are truly natural or organic, and those that simply claim to be.
You can read more about the Naturally Occurring Standard. In a nutshell, the new Naturally Occurring Standard (NOS) will allow consumers to know whether a vitamin/supplement product:
- Contains synthetic ingredients.
- Contains genetically engineered ingredients.
- Only contains ingredients found in nature.
- Only contains ingredients that are sustainably harvested and fairly-traded.
- Is organic.
In order to make clear to the $20+ billion supplements industry that consumers want truth-in-labeling for vitamins & supplements, please sign our petition here: http://www.organicconsumers.org/nutricon/nutripetition.cfm.
And stay tuned to the Nutri-Con section of the OCA website for further developments.
HOW "NATURAL" OR "ORGANIC" ARE YOUR VITAMINS & SUPPLEMENTS?
OCA is building an expansive database of companies that meet strict NOS standards for being 100% naturally occurring and organic.
To find out if your favorite vitamin/supplement is truly natural, please submit that company's name when you sign the Nutri-Con petition (see above). We will be posting an online database over the next two months, listing how the various companies rank.